Social Video Sharing
People want to share emotions, create common experiences, „influence“. This also applies within the new television consumption. AAA TV is increasingly being consumed individually. However, there is still a need to share emotions, to position and expose oneself. This need is satisfied by 2nd screen devices. Various platforms like Facebook, Instagram serve as a service. „Always on“, on the platforms that are used on the same devices as mobile TV; A only supposed competition in attention. TV has to find its place in the market of attention
This competition for attention is to be converted into a partnership. Just as Youtube has already made it big in non-linear distribution, TV/catchup TV and its content should also become more „socially acceptable“. It must also be possible to share TV content via various social platforms.
The effort to keep the users on their own platform and to operate their own, closed communities may no longer be the highest bid. The present and future of social media are not just individual platforms, but a holistic system of different platforms. This means that a TV provider must not only consider how to build up his „own“ community, but also how to integrate his own products into the holistic social media system as easily as possible, while not neglecting his own business model.
Worldwide, the complex copyrights are also an obstacle for TV content, which makes it impossible to implement the social media/sharing concept. Swiss legislation offers more possibilities for TV platforms than would be possible in other countries with regard to retransmission rights and the classification of „catchup TV“ as a private copy. In the past, this liberal understanding of rights has led to Switzerland playing a pioneering role in the development of „Internet TV“.
„Social Video Sharing out of linearity can be easily enabled in Switzerland for Media and Plattforms“
Content Sharing
How can I profile myself as a TV user with my friends (Social)? By sharing videos via social media platforms!
Sharing videos from non-linear platforms is easily possible from various media libraries (e.g. Youtube, SRF Media Library). From a legal point of view, the content is treated in such a way that I as an individual simply send the link to a content for which the platforms are responsible under copyright law. This means that it is quite possible that such content is subject to georestrictions that make it impossible to consume it in other countries.
In Switzerland, recordings made by TV retransmitters are treated as a private copy of the user, both in the catchup phase and in the recording memory. This differentiated classification by the legislator leads to various possibilities of content redistribution for media users in Switzerland without affecting copyright. The user can benefit from a liberal attitude of the legislator regarding the further use of his private copy.
It is up to the Internet TV platforms to make legal possibilities available to the users also technically.
The sharing of content from the individual catchup and recording media library by the users in the circle of friends
Joint synchronized viewing non linear (individual Broadcast Event)
“Fireplace consumption” is no longer the trend. People look individually at their devices. This consumption can lead to emotional loneliness, as the synchronization of emotions is no longer possible due to the lack of simultaneity. This feeling can be compared to going to the cinema alone and not having the opportunity to talk to people who were watching it at the same time. It is similar when reading a book, which is an introverted action. This is where book clubs were created, where people exchange information about a book they are reading at the same time as others.
This is the need for synchronisation of experiences in order to exchange feelings. The possibilities of exchange are easier than at any other time through social media platforms. What is still missing is the possibility of a synchronized experience in non-linear digital space, even though this is technically possible very easily.
Occasionally there are already initiatives that want to fulfil this need:
Netflix Party is a new way to watch Netflix with your friends online. Netflix Party synchronizes video playback and adds group chat to your favorite Netflix shows.
Join over 1,000,000 people and use Netflix Party to link up with friends and host long distance movie nights and TV watch parties today.However, the synchronized way of looking and exchanging information is the task of media platforms. Every media platform should think about fulfilling this need, an effective way of marketing.
Easy editing content to share
Make it easy to provide individual content for friends.
Product enhancements/usability
Just as convergence has taken place in devices in the analog world, this need will also be app based in the digital world.
Turntables, cassette players, CD/DVD, radio players, all technologies have been integrated into a single device the analog convergence in compact systems. The focus was on multifunctionality, easy operation and consumption of content independent of the carrier.
In the digital world, the individual functionalities of audio, video, live, on demand, etc. are distributed in individual apps. The future belongs to app convergence, i.e. the integration of various services into one app, the app itself becomes a brand world, a „media mall“.
In this world of aggregation, the focus is no longer simply on competition, but on simplicity for the user
This analogy can also be applied to webshops, where the „mall“ idea will find its way into an app.
Radio, TV, Linear
Curation by theme and not by submission, example DIY Radio
Consumption by channel is out, the focus is on curation
App to Hardware Connectivity
Sonos, Airplay etc. , building easy bridges between devices and common usage
Experience Development
Today, the user experience is still frequently impaired by „legal hurdles“ and although technical possibilities would be available, these are not used. Here too, life punishes those who come too late, the development cannot be stopped by „not doing“, it is necessary to find intelligent ways to meet customer needs within the legal regulations.
Timeshifted view everywhere
Automated Ad Skipping
Player Skinstyles
Vintage Style Skin Player, other skins (sponsored, mood)
New Biz b2B and data
B2B Sales 1Y Storage
- B2B Sales 1 Y Storage
- B2B internal data integration
- B2B data panel integration
- Technology for ad skipping
- aggregated data for users